Amoisonic Launches Its Own Dual-Brand Strategy

A host of new CE brand names are flooding the U.S. market (APEX, Cyberhome, Akai, Oritron, etc...) that are not quite household names, but provide retailers with low-priced options for consumers. The latest new "brand" to enter the U.S. market is Amoisonic. Making components, for others over the years (including some BETAMAX VCRs for Sony and VHS VCRs for Panasonic), Amoisonic will introduce new products into the U.S. market under two brand names: Amoi and Sungale. Look for these new labels on store shelves. For additional specifics, check out the above report from TWICE