Self-Destructing DVD Begins Test Marketing

As I reported previously, plans for Throwaway DVDs targeted at the DVD rental market were in the works. The reality has arrived as Disney begins test marketing of several titles. For more on this, check out an updated report by Ivana Redwine, About Guide To DVD/Home Video.
UPDATE 09/14/03: Disposable DVDs Far from Being a Sure Bet
Reuters weighs in on the Disposable DVD debate.