Sony Debuts Luxury CE Brand, Qualia
Wednesday April 21, 2004
Would you be willing to pay $3,900 for a two-megapixel digital camera, $2,600 for a pair of stereo headphones, or a $1,900 portable Minidisc player? Sony, seems to think some consumers will as it introduces its new high-end Qualia brand consumer electronics products. Here's an interesting promotional idea; Donald Trump could give them away as consulation prizes to his next "Apprentice" finalists when they get fired... For all the details on Sony's new venture, check out the report from TWICE.


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