Self-Destructing DVDs To Help Market New Film

The wish of just about every DVD fan is to get their hands on a DVD version of a movie that is still in its movie theater run. Ordinarily, this can only be done if the DVD is a pirated version. However, a small Atlanta-based company is actually promoting the release of an upcoming Christmas film by releasing it on DVD during the beginning of its theatrical run. The catch -- the DVD self-destructs after 48 hours. For full details on this interesting idea, check out the report from CNET. In addition, for more information on self-destructing DVDs, check out my earlier report Throwaway DVDs.