Tweeter Unveils New Brand Strategy; New Store Concept...

In an effort to stay ahead of the ever-changing consumer electronics retail environment, Tweeter has announced a new store concept with an emphasis on more "experiental" shopping experience for consumers. Basically, while most retailers have components sitting on shelves and a few display rooms, Tweeter's new concept consists of a series of interactive rooms set up to show off specific aspects of home theater and digital imaging. Setting up a test store in Las Vegas, Tweeter will fine tune its new concept before expanding to its stores nationwide. For more details, check out the report from Widescreen Review.