....Women Pick Plasma as the Ideal Television for Super Bowl Viewing

The introduction of the flat panel television hasn't just created a revolution in television viewing, but has also changed the key demographics on who buys the stylish, but very expensive, TV sets. According to a recent study by Panasonic the women are the control force behind the success of the Plasma television market.

Two interesting findings of the Panasonic study include:

1. 46% of Women surveyed indicated they would be more likely to host a Super Bowl party if they had a Plasma Television.

2. Women are getting very savvy with regards with technical factors when shopping for a Plasma television, taking picture quality, screen life, and price into consideration, as well as style.

Although this study reveals an important shift in television buying demographics, it must also be noted that Panasonic, who financed the study, is one of the leading manufacturers of Plasma televisions.

For additional details on the Panasonic study, check out the report from Hoover's Online/PR Newswire.