CES 2006 News: Proton Sues Protron Over Brand-Name Infringement

Proton, maker of high-end LCD video displays and HDTVs, has announced that it is filing suit against Protron, makers of budget-priced LCD TVs and other consumer electronics products that are sold through discount retailers and featured heavily on cable TV shopping channels. In the suit, Proton alledges that Prosonic, owner of Protron, has mislead consumers by creating a brand name that is easily confused with Proton. As a result, Proton claims that this has created confusion in the marketplace and has affected both its sales and reputation by having its name confused with a lower-end, discount-priced product line. For more specifics, check out the announcement by Proton posted at Ecoustics.