TIVO Changes Marketing Strategy

Faced with a low customer base and continuing financial losses, TIVO Inc., makers of the TIVO hard-drive based digital video recorder (DVR), is changing its marketing strategy from selling their units, to just providing the unit to users free, in conjunction with a time-certain subscription contract. TIVO hopes that eliminating up-front hardware costs for consumers will provide more market saturation and a more consistent revenue flow for TIVO, Inc. For more detail and perspective, check out the report from CBS News.com. Also, for an additional report on this story, check out About.com's Digital Video Recording site, hosted by Sal Prince.