Recently, I reported on a new service that Dish Network is offering
to users of its Hopper HD DVR
that allows the playback of recorded TV programs from the four broadcast networks (ABC, CBS, FOX, and NBC) without having to view commercials. Of course, this has not gone unnoticed by the affected networks. First, CBS Chief Les Moonves, came out with strong objections
and as a result that network has joined FOX and NBC Universal with lawsuits
against Dish Network in an effort to halt the service. However, in a strategic counter strategy, Dish Network has decided to file its own lawsuit
against the four networks to continue the service.
Some of the preliminary arguments against Dish Network by the networks involve issues such as copyright infringement and potential harm to the financial structure that the networks need for their livelihood, while Dish Network is holding with the argument that viewers should be able to choose what they want to watch and what they don't want to watch.
Frankly, this is not an unexpected development, and it will be interesting to see how all this plays out through the courts (the lawyers involved will end up with a big paycheck on this one). Stay tuned...
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