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Robert Silva

CES 2013 Product Preview: Samsung Teases New TV

By December 31, 2012

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With CES to be held this next week, manufacturers continue to provide previews of what is in store. However, Samsung appears to be taking a more strategic approach in its product preview with a video "commercial" that it has posted online, touted a new TV that is "unlike anything the world has seen". This is certainly a tall order. It will take some doing to top the 55-inch OLED TV that Samsung showed off at the last CES with great fanfare.

Also, with 4K UltraHD TVs also vying for the CES 2013 spotlight, I hope the hype that Samsung is trying to generate pays off for the press, dealers, and consumers. Check out the video teaser for yourself and see what you think.

Some of the speculation so far is that the TV will have a portrait aspect ratio (which would be odd - but different), and or, will have transparent screen. Samsung actually had a prototype transparent screen on display at the last CES. Hopefully the press will find out at the Samsung CES Press Conference that will be held on January 7th. Image CEA - Consumer Electronics Association - Used by Permission

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