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Robert Silva

Sony Announces Curved Screen LED/LCD TV

By September 5, 2013

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Now this is really interesting. Building on the buzz created by LG and Samsung over their curved OLED TVs, Sony has decided to "bend" things a little with good ole' LCD and has announced its new curved screen KDL-65S990A LCD TV that incorporates LED-edge lighting.

Of course the curved screen makes it stylishly different than any LED/LCD or Plasma TV, as they are all flat, but, in addition to its curved LCD panel, two things that make this TV different from its curved screen OLED rivals is that it comes in a larger 65-inch screen size, rather than 55-inches, and the priced is thousands less.

In addition to its curved screen and native 1080p display resolution, Sony also incorporates Triluminos Quantum Dot technology, X-reality Pro video upscaling and processing engine, built-in Wifi with access to a host of internet and network streaming content, MHL connectivity for smartphones and other compatible portable devices, and comfortable passive 3D (four pairs of glasses included).

For audio the KDL-65S990A incorporates a new 4-channel audio system that features six front facing and two surround speakers that are angled in slightly different directions to provide both more pronounced center channel dialog and immersive surround sound than you would normally get from built-in TV speaker system. The speaker system is additionally supported by Sony's S-Force Front Surround Audio processing.

The Sony KDL-65S990A is expected to be available beginning in late October, 2013 at a suggested price of $4,999.99. However, it is currently available for pre-order via the Sony Website for $3,999.99. For a complete rundown on features and specifications for this innovative TV, check out the Offical Sony KDL-65S990A Product Page. Image provided by Sony Electronics

Just as a side note, although the KDL-65S990A is a lot less expensive than its curved OLED TV cousins, it is about the same price as Sony, Samsung, and LG's 55-inch 4K Ultra HD TVs, and only about $1,000 less than their 65-inch 4K Ultra HD TVs, but those are flat. Let's see, 1080p curved vs 4K Ultra HD flat - I would probably opt for the 4K Ultra HD flat myself - what would you prefer?

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Comments
September 7, 2013 at 5:27 pm
(1) Deke says:

Another gimmick. I want a TV with exceptional picture quality. Doesnt need super sound because everything runs through an external sound system, don’t need wifi, don’t need smart, my DVD player already has that, all I need/want is picture quality. My viewing is OTA, Dish Network, and bluray. And it has to be at least 65″.
Whats with all the add-on gimmicks? Isnt excellent PQ utmost?

October 17, 2013 at 5:00 pm
(2) OneThirtyEight says:

Deke, do you really think that the wifi, cheap paper thin speakers, and smart features are what make this TV expensive? That just added about $35 – $100. You get the extra features when you buy the higher quality televisions. You’re paying for the better picture quality, not the features.
Guess what happens when you buy a TV without all those features? The picture quality is terrible! Not because of the features, but rather because the manufacturer needs multiple incentives for a consumer to buy a $4000 TV. Maybe a certain customer actually don’t care about 4K picture quality, but does get excited about a TV with better sound, apps, wifi, and a curved screen.
So, rather than complain about it, just get the TV with the best picture. It’s going to have some stuff that you won’t use. But don’t worry, no one is going to force you to use the extra bells and whistles.

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