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Robert Silva

The CEA Predicts Growth in Consumer Electronics Holiday Spending

By October 23, 2013

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The CEA (Consumer Electronics Association), the same folks that put on the Annual CES, have released the results of their Annual CE Holiday Purchase Patterns Study (this year marks the 20th edition). Based on their research, it is anticipated that U.S. consumers will increase their spending on electronics products this holiday season by 2.6% over the total spent in 2012.

However, on the other side the coin, this would put the the 2012-to-2013 growth rate lower than the growth rate from 2011-to-2012, which ended up being about 4%. However, in these economic times, any growth rate is a welcome sign, especially for retailers.

Digging further down, it looks like gift buying in consumer electronics category will be heavily shewed towards portable devices, such as earphones, smartphones, tablets, and game consoles amognst both teens and adults. TVs and home theater gadgets didn't make the top five on either wishlist, which is disappointing.

However, when you take into account the billions that will be spent, there will still be lot of TVs and home theater products purchased.

For more details on the CEA's 2013 CE Holiday Purchase Patterns Study, read their Official Summary.

Also, for a look at the TV sales may fare during the holidays, read the report from market research firm, IHS iSuppli.
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