1. Technology
You can opt-out at any time. Please refer to our privacy policy for contact information.

Discuss in my forum



Definition: Showrooming is a term applied to the increasing trend of consumers going to a local retail store, checking out the merchandise, but not having any intention to purchase the product at the store, but ordering the product online, usually for a less expensive price. This has affected consumer electronics retailers especially hard.

For additional details on the effect of showrooming on the retail industry, read our report: The Battle Over Showroomng, as well as some solutions manufacturers are pursuing to combat it, especially for the TV Market.

Alternate Spellings: show-rooming, show rooming
  1. About.com
  2. Technology
  3. Home Theater
  4. Home Theater and AV Basics/Set-up Tips/Installation/Product Reviews
  5. Home Theater Glossary
  6. Showrooming - Definition and Explanation

©2014 About.com. All rights reserved.