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Showrooming

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Definition: Showrooming is a term applied to the increasing trend of consumers going to a local retail store, checking out the merchandise, but not having any intention to purchase the product at the store, but ordering the product online, usually for a less expensive price. This has affected consumer electronics retailers especially hard.

For additional details on the effect of showrooming on the retail industry, read our report: The Battle Over Showroomng, as well as some solutions manufacturers are pursuing to combat it, especially for the TV Market.

Alternate Spellings: show-rooming, show rooming
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