As part of the celebration of the 26th Film Independent Spirit Awards, LG showed off its LG Cinema 3D technology for the press and celebrities. LG Cinema 3D takes the emphasis away from 3D TVs that require Active Shutter Glasses to 3D TVs that use Passive Polarized Glasses. LG is specifically promoting the benefits of passive glasses, such as better 3D viewing comfort, increased brightness of 3D images, no need for battery charging or replacement, and the lower prices charged for passive 3D glasses. From the official LG Press Release:
"At the heart of LG Cinema 3D is Film Patterned Retarder (FPR) display technology, pioneered by LG Electronics' joint venture LG Display. FPR technology optimizes the separation of images for the left and right eye, recombining them through the glasses to create superior 3D images with reduced cross-talk. LG's 3D Light Boost, a thin film covering the screen, creates brighter 3D images for a superior 3D viewing experience by helping to counteract dimness that can occur with 3D content."
I had a chance to get an extensive look at LG's new passive-glasses approach to 3D TV at this past CES 2011 and it does provide a good 3D viewing experience. However, the main issue is that when this technology is used on a 1080p TV, unlike TVs utilizing active shutter glasses, the 3D resolution drops to 540p. However, if LG decides to take this approach further, perhaps we will see more application with 4K resolution displays, which would enable full 1080p 3D resolution when using passive 3D glasses. Stay tuned for more info on LG Cinema 3D LCD TVs as they reach store shelves later this year.
Photo - Top Right - Malin Akerman and Vanessa Hudgens ham it up with LG Cinema 3D TVs, Photo - Left Side - Ben Stiller Dons LG 3D Glasses - Photos Courtesy of LG Electronics via PR Newswire. More Photos From the 26th Film Independent Awards
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